Site Copywriter Guidelines: Web Copy 101

You already know how to produce great internet copy. Just remember your childhood nursery rhymes. As silly as it sounds, 3 Blind Mice will show you the way.

For some cause, three Blind Mice paid me a pay a visit to. As I heard the 100th replay, it hit me this would make great internet copy. As a matter of truth, this straightforward little ditty contains 10 elements of Web Copy 101. In case youve forgotten, heres how it goes.

3 Blind Mice 3 Blind Mice.

See how they run see how they run.

They all ran up to the farmers wife

She cut off their tails with a carving knife

Have you ever seen such a sight in your life

As 3 Blind Mice?

Lets see how this childrens nursery rhyme is a model of Internet Copy 101.

Net Copy 101 #1, 2, three 3 Blind Mice (title or heading)

1) Try singing A trio of visually impaired rodents, A trio of visually impaired rodents. Catchy? Formal writing doesnt sell. Write the way men and women speak and you will be heard. The title does some thing else for this song.

two) If you had to decide on amongst songs entitled Cows, Ducks, or 3 Blind Mice, which one would you select? The title in all net copy has to grab the consideration the reader. Theres much more.

three) This alluring title makes the content material clear appropriate away. visit my website . How a lot of occasions do you stumble on a site only to find youre not certain what they are selling or how it relates to you? Be positive your net copy makes use of the title or headline to set the table for the visitor.

Web Copy 101 #4 3 Blind Mice, 3 Blind Mice (first line)

4) This song is going to be about little rodents, not geese. Does the first line of your net copy highlight what you offer you, or at least whom your site is for? Good net copy is not mystery writing. Instead it says, Were right here to sell you something and heres why you require it right now.

Net Copy 101 #five, 6 See how they run, See how they run

5) Repetition is the essential to any message track and a staple of effective internet copy. From a psychological point of view it lets your message grow to be familiar and protected. From a search engine point of view repetition builds your keyword density and raises your search results. From a net reader perspective repetition in your net copy reinforces your message for the superficial reader who is scanning your web site quickly. Repetition works on several levels. Let me say that once again repetition operates on numerous levels.

6) The invitation to watch how the mice run around is also a clever way to involve the readers by getting them to do something. Does your website invite some kind of reader activity in the body of the web copy?

Web Copy 101 #7 They all ran up to the farmers wife she cut off their tails with a carving knife

7) A good way to stitch your ideas together and build far more active involvement in your copy is to use pronouns (they, she). By forcing the readers to build connections among previous and present details pronouns keep your web site guests more engaged.

Net Copy 101 #8 Have you ever seen such a sight in your life?

8) Do you know the greatest way to keep an individual interested in what you are writing? What is 3 times 3? If you thought nine you proved my point. If you thought eight try night school. If you thought anything at all, you demonstrated the power of concerns to generate reader participation. Everybody loves and needs to answer queries. Does your internet copy offer believed provoking questions that get your reader thinking and involved?

Web Copy 101 #9, 10 As three Blind Mice

9) Brilliant net copy. Far more repetition. Plus, the story ends exactly where it began. One of the advantages of writing with search engines in thoughts is that keyword focus helps you stay on topic. The glancing reader wants this controlling thought to get the essence of why they need to have what you have, now. Is your site's central concept consistently expressed all the way through your web copy?

ten) Accurate, the song is written for children, but notice the use of short, crisp sentences to tell the tale. How are you telling your tale? You want your web copy to be clear, intelligent and direct.

I hope they get stuck in your head the 10 lessons that is, not the lyrics. By the way, no animals were hurt during the writing of the post about web copy 101.