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Search Engine Marketing (SEM) is not the same as Search Engine Optimization (SEO) and that's a fact! I truly welcome the opportunity of pointing out the HUGE variances and major distinguishing characteristics of each for you in this article. SE Optimization is primarily focused on how your website interacts with the major search engines from a recognition or viewable standpoint. pozycjonowanie1x.pl The following are some of the SEO hot points that must be addressed:


 * Title
 * Meta Description
 * Page Layout & Load Speed
 * Keyword Selection & Density
 * Internal Linking Structure
 * Inbound & Outbound Links
 * Readable Page Content & Display Formats
 * Site Map & Analytics Installations

Again, these are just a few and not nearly ALL of the some 200 (SEO) indexing points that the major SE's like Google, Yahoo, Bing & MSN focus on when evaluating and ranking your website. They are however among the most critical when it comes to being seen by the SE spiders each time they crawl your website. Once you have fully optimized your main landing page properly and address the SEO issues regarding any additional pages on your website, individually, we can begin to discuss the integral nature of Search Engine Marketing or "SEM". SEM is all about making your website the authority website as seen by the major SE's in any given niche or industry. Seeing the difference yet? Being recognized by the SE's properly is SEO and actually being PROMOTED by the SE's is SEM. Again, it's not simply about being found by Google, Yahoo/Bing or MSN.

It's about having the Major Engines recognize your website as being the most valued website. Thus, being promoted with a "Page One" location on the result pages when someone types in a query looking for your business, service or product! When SEO & SEM are combined and handled correctly it is indeed PRICELESS! There are LOTS of variables, avenues and components that make Page One Ranking become a reality!

Some of which are:


 * Continuous Fresh Original Content Generation
 * Massive Content Dissemination All Over the Internet
 * Blog Postings
 * Social Bookmarking
 * Video Creation
 * Press Releases for Both Paid & Free Media Access
 * Mobile Apps, Advertising & Article Writing
 * Local Directory Submissions & Offline Advertising
 * Pay Per Click Advertising

Again, this is just a partial list regarding some of the major components distinguishing "SEM" from "SEO" which was covered earlier in this article.

Sounds like quite a little list of to do's and most people have one without the other or make the mistake of charging into SEM before they have the SEO properly setup. Having a website on the Internet is great, actually being found on page one of Google is absolutely priceless!

Why am I willing to give you this information? Simple, so you too can run the gauntlet and obtain the successful Internet exposure YOUR business deserves.

It all starts with a sound SEO foundation that will make the transition into the Search Engine Marketing - SEM area of your website promotion campaign very smooth and ultimately rewarding.

I hope this has clarified some of the blended "non-sense" being touted and conveyed on the Internet regarding the very important segregation issues between SEO and SEM. "SEM" IS NOT "SEO" AND "SEO" IS NOT "SEM" and THEY SHOULD NEVER BE CONSIDERED AS ACCOMPLISHING THE SAME THING! They do however work in unison to achieve the highly coveted PAGE ONE Google Search Engine ranking position all business owners seek.