EMG 2013

3rd Annual International Conference on Enterprise Marketing and Globalization EMG 2013 22 - 23 April 2013

CONFERENCE THEME

As we move forward into the next millennium, the real challenge for many enterprises will be navigating the complexities of an increasingly globalized marketplace. Furthermore, with the declining effectiveness of traditional advertising channels, companies will now have to globalize the operations in one way or another. The industry has seen an increasing trend of companies partnering with technology providers to create an integrated application to manage marketing metadata and leverage standards-based architecture to deliver business functionality quickly. Hence, in the very near future, global strategic planning will become an essential factor for the success of the enterprise.

The EMG conference seeks to explore how the disciplines of Enterprise Systems, Accounting, Finance Management and Global Business Strategies interaction can enhance business performance in the contemporary complex and competitive environment. The conference offers an excellent opportunity for academicians, researchers, corporate leaders and executives to have a meaningful avenue for learning and sharing among individuals and groups.

PROGRAM COMMITTEE

PROGRAM CHAIR Assoc. Prof. Alex Maritz Assoc. Professor of Entrepreneurship Australian Graduate School of Entrepreneurship Swinburne University of Technology Australia

EDITOR-IN-CHIEF

Prof. Raj S. Dhankar Faculty of Management Studies University of Delhi, India

PROGRAM COMMITTEE

Professor Luiz Moutinho Foundation Chair of Marketing Founding Editor, Journal of Modelling in Management (JM2) Department of Management University of Glasgow, United Kingdom

Assoc. Prof. Romie Littrel Associate Professor of International Business Auckland University of Technology, New Zealand

Prof. Sonny Nwankwo Director, Petchey Centre for Entrepreneurship University of East London, United Kingdom

Dr. Vasant P. Gandhi Professor Indian Institute of Management

Dr. Harsh V. Verma Associate Professor Faculty of Management Studies University of Delhi

Dr. Zulnadi Yaacob Chairperson of Management Section School of Distance Education Universiti Sains Malaysia

Dr. Tarun Kushwaha Associate Professor Symbiosis Institute of Business Management India

Dr. Sita Mishra Associate Professor, Marketing Chairperson (PGDM – Executive & Part Time) Institute of Management Technology India

Dr. Rajeev Roy Associate Professor Xavier Institute of Management India

IMPORTANT DATES

Full Paper Submission Deadline:	25th October 2012 Author Notification:	9th November 2012 Final Paper (Camera-Ready) Submission Deadline:	21st December 2012 Early Bird Registration Deadline:	22nd February 2013 Late Registration Deadline:	22nd March 2013 Conference Dates:	22nd – 23rd March 2013

CONTACT US

EMG CONFERENCE SECRETARIAT Global Science & Technology Forum (GSTF) 10 Anson Road, International Plaza, Singapore 079903 DID : +65 6327 0166 Fax : +65 6327 0162

For General Enquiries	info@enterprisemkt.org For Registration, Accommodation or Visa Assistance	secretariat@enterprisemkt.org